Patient Communication

Mastering the Art of Communicating Upper Cervical Care

Upper Cervical Care is amazing and powerful in both its application and principle.  However, your patients and potential patients need to understand how and why Upper Cervical care works.  This is done by effective communication strategies through you and your entire staff.

Patients can tell if you are reciting a script, and scripts are so often rigid and cannot be adapted easily.  This Patient Communication Module doesn’t teach you just what to say, but it teaches HOW to communicate with patients, and WHY certain things need to be said in certain orders.  This online module covers a broad spectrum of communication strategies with the patient including:

  • Consultations
  • Examination Communication
  • Report of Findings
  • Follow Up Visits (What Patients Ask, What It Means, and How to Respond)
  • Referral Responses
  • Staff Communication with Patients

What You Get In The Course

  • 20+ Videos with over 3 hours of content
  • Downloadable PDF’s for you to hand out to patients
  • 40+ Page Staff Communication Training Manual
  • more content coming

Course Curriculum


  • Patient Communication Overview
  • Sales vs Candidacy


  • The Triangle of Trust
  • Build a Blank Canvas
  • Retain Your Expertise
  • Greatest Desires and Biggest Frustrations


  • Paint on the Canvas
  • Examination Consistency
  • Establish Candidacy for Care
  • Leave Them In Mystery


  • Describe the Imaging
  • Don’t Report the Findings Yet
  • Explain the Expectations for the Next Visit

Report of Findings

  • Link the Biggest Frustrations and Greatest Desires
  • Review the Symptoms and Make the Links
  • Review the Imaging
  • Review the Secondary Findings
  • Put the Secondary Treatment on the Shelf
  • Explain Corrective Care, Stabilization and Maintenance
  • Explain the Opportunity for Maximum Healing Progression
  • Never Change Your Recommendation
  • Don’t Sell the Price, Just State the Facts
  • Trial Closes
  • What Thy Say vs. What They Hear

3rd Visit

  • Explaining Holding
  • Explaining Misaligned

Patient Education

  • Transition
  • Healing Rates
  • Adaptation
  • Healing Progression
  • The Brain’s Role in Homeostasis

Staff Communication With Patients

  • Introduction
  • Prep for Consultation
  • Examination Assistance
  • Imaging Explanation
  • Prep for Report of Findings
  • Confidence in the Care
  • Transition
  • Healing Rates
  • Adaptation
  • Healing Progression
  • The Brain’s Role in Homeostasis

Get the Courses

To access this course, purchase a Professional Membership to the Strategy Room Online and get access to all member content as long as you retain your membership.  With a Professional Membership, you will get:

  • Access to all Professional Member Content
  • 20% Discount on all Physical products like Upper Cervical Posters and Brochures
Become a Professional Member

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