Professional Outreach Program
Build Your Network. Increase New Patients. Get the Message Out.
You have the opportunity to build an unstoppable stream of referrals from providers and professional throughout your community. This course will give you the complete system necessary to build multiple professional referral acquisition systems in your office.
By integrating this system, you will meet more providers, gain their trust and respect, and most importantly, gain trusted referrals from them consistently. If you remain consistent, this has the potential to outperform any other marketing system in your office and remain active long after you establish these professional relationships.
This course is mostly made of videos and downloadable resources to get this system up and running. Invite your staff to train with you so they can become a driving force behind your successful Professional Outreach Program.
The Design of the Program
There are three systems to this program, broken up into three chapters. The content is mostly video, with some supporting text, downloadable documents and scripts for phone calls. Each of the systems serve a specific purpose and will allow you to connect with providers of various types and levels of connection with you. The three programs are:
The Professional Outreach Program
This specific program is a system that helps you meet providers you have absolutely no connection with and turn them into referral leads. It is a cold-call system.
The Existing Patient Provider Outreach Program
This system is designed to take the provider connections you have through your existing patients who love your work, and turn those providers into referral sources. It is designed to retroactively acquire lists of providers who are potentially aware of you and your care through your patients. It is a warm lead system, and can be very successful. This system uses many of the steps in the Professional Outreach Program, so make sure to watch those videos first.
The New Patient Provider Outreach Program
This program is designed to take new patients who are coming into your office, and meet their providers as the care of your new patient continues. This will lead to countless connections and community awareness of your work within your local healthcare network. This program takes time to set up and customize, but once it is established, it becomes a substantial driver for meetings, networking, and referrals.
Course Curriculum
Introduction
The Professional Outreach Program
- Benefits of Professional Referrals
- DOWNLOAD: Professional Outreach Program Workflow
- DOWNLOAD: Doctor’s Scripts
- Types of Leads
- Preparing Your Practice
- Identify Your Niche
- Become “Multilingual”
- Setting Up The Meeting
- Following Up To Get The Meeting
- Preparing for the Meeting
- Goals of the First Meeting
- Following Up After the Meeting
- The Close
Existing Patient Provider Outreach
- Retroactive Outreach Program
- Building the List
- The First Call
- DOWNLOAD: Existing Patients Provider Outreach Workflow
New Patient Provider Outreach
- Benefits of the New Patient Provider Outreach Program
- DOWNLOAD: New Patient Provider Outreach Workflow
- Build the Information Acquisition System
- The First Letter
- DOWNLOAD: The First Letter
- The Second Letter
- DOWNLOAD: The Second Letter
- The Third Letter
- DOWNLOAD: The Third Letter
- Walk Into The Office
Get the Courses
To access this course, purchase a Professional Membership to the Strategy Room Online and get access to all member content as long as you retain your membership. With a Professional Membership, you will get:
- Access to all Professional Member Content
- 20% Discount on all Physical products like Upper Cervical Posters and Brochures
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